tag:blogger.com,1999:blog-590043897961646114.post9119919568610176793..comments2024-02-06T02:06:06.364-08:00Comments on Engaging Market Research: What is Cluster Analysis? A Projective TestUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-590043897961646114.post-63419924093036005352014-09-22T17:26:02.076-07:002014-09-22T17:26:02.076-07:00-- Haven't we learned that one size does not f...-- Haven't we learned that one size does not fit all?<br /><br />No. Nor will we. The goal of "marketing", aka Jobs' Reality Distortion Field, is to convince diverse individuals/groups that some fixed widget is just what they need. There's always more moolah to be made shifting 1,000,000 units of a standard widget than 100,000 of 10 (sufficiently) different widgets. I suppose this notion of "diversity" started, most recently, with the myth of the Long Tail. Amazon has discovered that it just doesn't work.Robert Younghttps://www.blogger.com/profile/09056808374481236610noreply@blogger.com