tag:blogger.com,1999:blog-590043897961646114.post6957835781034886580..comments2024-02-06T02:06:06.364-08:00Comments on Engaging Market Research: Context Matters When Modeling Human Judgment and ChoiceUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-590043897961646114.post-69941307345216728662014-01-31T11:07:45.000-08:002014-01-31T11:07:45.000-08:00Your condensed description and application of Simo...Your condensed description and application of Simon's decision making theory has application not only to market research but even to areas like Child Welfare where I work. Regulatory law, policy and practice are all subject to preferences highly infused with the prevailing preferences of the time.<br /><br />Truly appreciate your taking the time and effort 'to write less'.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-590043897961646114.post-29798821659420787332014-01-29T08:30:34.016-08:002014-01-29T08:30:34.016-08:00I enjoyed the article, and am genuinely appreciati...I enjoyed the article, and am genuinely appreciative that you are sensitive to issues that, in my experience, very few market researchers are aware exist. The challenges to accurately modelling consumer choice through data obtained via survey also suggests that surveys are a poor tool for the job, and we haven't even started on the terrible state of sampling in market research. Using the manual vs. automatic transmission example, I'm having trouble thinking of reasons why historical transaction data, or even small scale experiments aren't a faster, cheaper, more accurate tool.Craig Nebekerhttps://www.blogger.com/profile/00620667245328575809noreply@blogger.comtag:blogger.com,1999:blog-590043897961646114.post-32677792598265654352014-01-28T18:13:47.984-08:002014-01-28T18:13:47.984-08:00Interesting post. I think an interesting discussio...Interesting post. I think an interesting discussion could be made out of practical approach to specifying survey tasks/items to help answer certain questions. I know it was just to get the point across... but I couldn't help thinking through your example of how I might measure quality of driving in a survey. Would I try to measure attention to detail? Would I try to measure knowledge of the rules of driving? Would I ask about certain driving habits? Would I ask about near accidents/accidents? When considering real-world questions, there must be some of that same sort of reasoning to try to get what we can measure and what we'd like to answer to "meet in the middle". If you have thoughts on that or a process you follow, I think a tactical discussion on how to actually address those sorts of issues would be interesting.Scott Porternoreply@blogger.com